Most notable PEG video productions were typically the province of
a few well-funded public access media channels that had a strong
working partnership and support of the local cable franchise, civic and
corporate leaders, and the community. While still true today, there's
now another source of finance that should be considered,
too-crowdfunding.
For example, Jeff Dobbs, a small time video and film producer, sought needed funding to the tune of $54,000 to finish production of his documentary film, The Life of Ralph Stanley; Master Wooden Boat Builder. To accomplish this, he decided to augment his fundraising efforts with the popular online crowdfunder known as Kickstarter.
Dobbs' documentary highlights an icon of Maine's maritime heritage, Ralph Stanley. He's a recipient of the nation's highest honor in the folk and traditional arts from the National Heritage Fellowship, including recognition from a sitting President along with numerous institutions for his life's work in boat building.
Even though Stanley hails from such an unheard of place as Mount Desert Island in Maine, his nautical significance resonates throughout the culture heritage of coastal New England. This kind of regional and national significance makes crowdfunding not only possible but also more likely.
What is crowdfunding? Essentially, crowdfunding is collaborative funding via the World Wide Web from like-minded donors. Since 2005, there have been dozens of websites pop up that claim to be the "source" for all kinds of funding projects.
In the Crowdfunding Industry Report, Massolution presents data showing the overall crowdfunding industry has raised $2.7 billion in 2012, across more than 1 million individual campaigns globally. In 2014 the industry is projected to grow to $5.1 billion.
There are 2 main models or types of crowdfunding. The first is what's called donation-based funding. The birth of crowdfunding has come through this model, where funders donate via a collaborative, goal-based process in return for products, perks or rewards. It's important to note that donors are not "investors," at least not in the traditional sense.
The second and more recent model is investment crowdfunding, where businesses seeking capital sell ownership stakes online in the form of equity or debt. In this model, individuals who fund become owners or shareholders and have a potential for financial return, unlike in the donation model.
Since different online crowdfunders fill different roles and needs, here's a glance at the top three aimed at creative projects like film and documentary production, which are listed in no particular order.
RocketHub
Rockethub powers donation-based funding for a wide variety of creative projects. What's unique about RocketHub is their FuelPad and LaunchPad programs that help campaign owners and potential promotion and marketing partners connect and collaborate for the success of a campaign.
Indiegogo
Indiegogo approves donation-based fundraising campaigns for most anything - music, hobbyists, personal finance needs, charities and whatever else you could think of (except investment). They have had international growth because of their flexibility, broad approach and their early start in the industry.
Kickstarter
Kickstarter is a site where creative projects raise donation-based funding. Kickstarter is one of the earlier platforms, and has experienced strong growth and many breakout large campaigns in the last few years.
All of this is about the so-called collaborative economy where simpatico enthusiasts come together and share their interest and financial donations for projects that they have a passion for. The question is, can enthusiasts be found for local and regional media production that could enhance the PEG access TV culture? It seems to be worth a try.
I think crowdfunding has the potential to revitalize public access media production that is steadily losing ground to other media outlets-such as YouTube. What do you think? Is crowdfunding a good fit for struggling PEG access channels looking to expand their creative funding? Share your thoughts on Facebook.
For example, Jeff Dobbs, a small time video and film producer, sought needed funding to the tune of $54,000 to finish production of his documentary film, The Life of Ralph Stanley; Master Wooden Boat Builder. To accomplish this, he decided to augment his fundraising efforts with the popular online crowdfunder known as Kickstarter.
Dobbs' documentary highlights an icon of Maine's maritime heritage, Ralph Stanley. He's a recipient of the nation's highest honor in the folk and traditional arts from the National Heritage Fellowship, including recognition from a sitting President along with numerous institutions for his life's work in boat building.
Even though Stanley hails from such an unheard of place as Mount Desert Island in Maine, his nautical significance resonates throughout the culture heritage of coastal New England. This kind of regional and national significance makes crowdfunding not only possible but also more likely.
What is crowdfunding? Essentially, crowdfunding is collaborative funding via the World Wide Web from like-minded donors. Since 2005, there have been dozens of websites pop up that claim to be the "source" for all kinds of funding projects.
In the Crowdfunding Industry Report, Massolution presents data showing the overall crowdfunding industry has raised $2.7 billion in 2012, across more than 1 million individual campaigns globally. In 2014 the industry is projected to grow to $5.1 billion.
There are 2 main models or types of crowdfunding. The first is what's called donation-based funding. The birth of crowdfunding has come through this model, where funders donate via a collaborative, goal-based process in return for products, perks or rewards. It's important to note that donors are not "investors," at least not in the traditional sense.
The second and more recent model is investment crowdfunding, where businesses seeking capital sell ownership stakes online in the form of equity or debt. In this model, individuals who fund become owners or shareholders and have a potential for financial return, unlike in the donation model.
Since different online crowdfunders fill different roles and needs, here's a glance at the top three aimed at creative projects like film and documentary production, which are listed in no particular order.
RocketHub
Rockethub powers donation-based funding for a wide variety of creative projects. What's unique about RocketHub is their FuelPad and LaunchPad programs that help campaign owners and potential promotion and marketing partners connect and collaborate for the success of a campaign.
Indiegogo
Indiegogo approves donation-based fundraising campaigns for most anything - music, hobbyists, personal finance needs, charities and whatever else you could think of (except investment). They have had international growth because of their flexibility, broad approach and their early start in the industry.
Kickstarter
Kickstarter is a site where creative projects raise donation-based funding. Kickstarter is one of the earlier platforms, and has experienced strong growth and many breakout large campaigns in the last few years.
All of this is about the so-called collaborative economy where simpatico enthusiasts come together and share their interest and financial donations for projects that they have a passion for. The question is, can enthusiasts be found for local and regional media production that could enhance the PEG access TV culture? It seems to be worth a try.
I think crowdfunding has the potential to revitalize public access media production that is steadily losing ground to other media outlets-such as YouTube. What do you think? Is crowdfunding a good fit for struggling PEG access channels looking to expand their creative funding? Share your thoughts on Facebook.
